Overview
The Forward Cities Senior Marketing Manager is responsible for helping the organization maintain robust digital storytelling platforms that feature and celebrate our organization’s mission, brand, and community impact.
Essential Duties and Key Areas of Responsibility
Project Management
- Lead all aspects of projects including time management, contingency planning, approval channels and procedures, budgeting, analysis, and tracking & monitoring using our project management system monday.com
- Manage creative production of online and offline marketing assets, graphic design, video production, newsletters, social media, and web development, from the initial concept to finished product and execution in alignment with organizational milestones, outputs, and outcomes.
- Supervise Marketing and Communications staff including managers, coordinators, contractors, and interns
- Evaluate the fulfillment of organization-wide requests for web content via our departmental intake process
- Build and maintain strategic relationships with vendors, partners, and key stakeholders
- Measure and report on team performance towards quarterly objectives and key results (OKRs)
- Direct the onsite and online support and coordination of vendors, guests, and speakers to ensure smooth and successful events, including our national conference, and guest/speaker promotion
Marketing
- Write and edit engaging original content for digital platforms for marketing and development
- Create and manage the organization’s editorial calendar, offering recommendations for content and workflow
- Manage and contribute to community-driven storytelling efforts across Forward Cities' network of partner cities
- Provide editorial direction, design, production, and distribution of all Forward Cities’ assets, ensuring adherence to Forward Cities brand identity and standards
- Analyze and report communications metrics including e-newsletter, website, and social media, including recommendations for improving digital strategies from learnings
- Develop and oversee implementation of strategies and tactics for promoting webinars, convenings, and events on all digital channels including post-event follow up communication
- Lead a regular review of Forward Cities’ marketing and communications functions and make recommendations for improvements.
Desired Skills and Interests
- Experienced manager of people and projects
- Strong writer and editor for marketing and development content for multiple audiences
- Experience working with diverse sets of stakeholders and partners
- Able to independently assess opportunities for outsourcing, partnering, and/or delegating sets of work
- Proficiency with Adobe Creative Cloud, WordPress, canva, slack, monday.com, Hootsuite, and Google Suite
Reporting Authority and Location
This position reports to the Senior Director of Marketing & Operations and is based in Durham, NC.
Salary and Benefits
The salary for this position is $70,000 in addition to benefits including health insurance, 403b Plan matching, unlimited paid time off, paid holidays, and flexible/remote work culture.
To Apply, Visit Our Application Portal
Forward Cities provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, leaves of absence, compensation, and training.