The Helicopter Igniter Taking Entrepreneurs to New Heights

October 30, 2023 | By Tivi Jones

 

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LaShon A. Harley, E3 Durham Project Lead for the NCCU (North Carolina Central University) School of Business and the Center for Entrepreneurship and Economic Development (SEED)

LaShon A. Harley is the E3 Durham Project Lead for the NCCU (North Carolina Central University) School of Business and the Center for Entrepreneurship and Economic Development (SEED), and someone who possesses a unique ability to ignite ideas, inspire creativity, and help others reach their full potential. With her infectious energy and extensive knowledge in business counseling and advising, LaShon has become a driving force in the entrepreneurial community.

LaShon has earned herself the nickname "Helicopter Igniter." But what does that mean exactly? LaShon explains that the moniker reflects her multifaceted approach to entrepreneurship. Just like a helicopter can swiftly maneuver up, down, and sideways, LaShon possesses agility and versatility in her work. She seamlessly transitions between big-picture thinking and attention to detail, allowing her to guide entrepreneurs through a holistic journey. She takes individuals on an "Ignite Tour," exploring their options and opportunities, and empowering them to reach new heights. 

LaShon's journey in understanding her purpose and value began with influential figures like Dr. Myles Monroe, who emphasized the importance of recognizing one's purpose. She adopted the business model canvas approach, modifying it to create a one-sentence description of herself. This journey led her to the realization that she sparks, fires up, stimulates, and ignites those around her. The term "Igniter" resonated deeply with her, capturing her ability to fuel the entrepreneurial spirit in others. 

"Often, entrepreneurs limit their potential by confining their ideas to a predefined box. LaShon encourages them to break free from these constraints, guiding them to explore their vision and embrace new possibilities."

As the E3 Durham Project Lead for the NCCU School of Business, LaShon is dedicated to helping entrepreneurs be heard. One of the key challenges she addresses is helping individuals articulate their vision and ideas effectively. Often, entrepreneurs limit their potential by confining their ideas to a predefined box. LaShon encourages them to break free from these constraints, guiding them to explore their vision and embrace new possibilities. She listens attentively, offering a wealth of ideas to help entrepreneurs refine their goals and discover the best path forward. Her goal is to help individuals add value to their ventures and become problem-solving entrepreneurs.

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LaShon provides business counseling sessions at monthly Pull-Up at Provident networking and workshop events.

LaShon's extensive network and collaborative spirit greatly enhance her ability to support entrepreneurs. She works closely with various organizations and individuals, and by bringing together subject matter experts from different fields, she ensures entrepreneurs have access to a wide range of resources and expertise. LaShon believes that entrepreneurship is not a solo endeavor but a team effort, where each member contributes to the success of the whole. 

Given her extensive experience in business counseling, advising, and training, LaShon seamlessly transitioned into her role as a Spoke partner business counselor with E3 Durham. Through her unique approach, she helps entrepreneurs find their purpose, think innovatively, and overcome challenges. LaShon's journey as an entrepreneur and business counselor is an inspiring example of the impact one individual can have on others.

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ABOUT THE AUTHOR

Tivi Jones
Hey Awesome Girl

Tivi Jones teaches, consults, and creates to help you make work (and the world) more awesome! Founder of Hey Awesome Girl, a creative agency with a social mission to empower women to become entrepreneurial consultants, she has appeared on PBS, RollingStone, Time, People en Español, and more.

 

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Funded in part through a Grant with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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