The interactive map contains the following information:
Total Rate of Business Ownership
This is the default indicator on the map, which shows the number of businesses per 1,000 working age (18-64) adults in the population. In Wake County, NC, for example, there were about 35 businesses per 1,000 working-aged adults in 2017.
Ownership Rate by Subgroup (female, male, Black, White, Hispanic)
This rate is weighted by population size and is defined as the number of businesses per 1,000 working age (18-64) adults of the specific population subgroup. In Chatham County, NC, for example, there were about 12 female-owned businesses per 1,000 working-aged females adults.
In addition to Ownership Rates, bar charts below the map show the following indicators:
Defined as the number of nonfarm firms with paid employees and receipt sizes over $1,000 in 2017. The Employer Firms indicators are counts not weighted by population size.
Equate to the sales, value of shipments, or revenue of employer firms, in 1,000s. The two indicators in this group are:
- Average sales by subgroup, 2017, and
- Change in average sales by subgroup between 2012 and 2017.
Derived from the number of paid employees at employer firms. The two indicators in this group are:
- Average employees by subgroup, 2017, and
- Change in average employees by subgroup between 2012 and 2017.
Navigating the Dashboard
The dashboard contains several controls for displaying the data. There are three visible at the top, and a few available by clicking. Filter the map as well as the bar charts below by changing one of the “State or District” or “County” filters. The “Map Indicator” filter only impacts the data displayed on the map. If you hover your cursor over a county, indicator and population data will show in the box, known as the tooltip. If you click on a county, the map will zoom into that area. To go back, click on an area on the map outside of the selected area. Watch the video tutorial in this blog for a live walkthrough of the functionality.